Attention arbitrage. A somewhat new name but a familiar concept. So what is it?

Arbitrage is the process of buying and selling in different markets and benefiting from the profit. Attention arbitrage flips the focus from monetary value to peoples attention, a somewhat rare commodity.  Attention arbitrage focuses on how to attract and keep peoples attention in a world of rapidly decreasing attention spans.

The Telegraphpublished a recent article that places humans with a lesser attention span than a GOLDFISH. Yes, you read that right. A GOLDFISH. And the reason why? Smartphones.

A study on 2000 Canadians found that our attention spans have decreased from 12 seconds to a mere 8. Now apart from the global ramifications this has as a human species, this also means more work for marketers to capture the ever-declining attention spans of their customers.

So now the real task is in finding out how to grab those precious 8 seconds of attention. Better be quick.

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