, commonly known as arbitrage, is a practice that allows second tier search engine, directory, and vertical search engine web publishers to engage in the buying and reselling of web traffic for profit. The process of pay per click arbitrage begins with a second tier search engine, directory, or vertical search engine purchasing traffic for a certain price, then reselling that traffic to other clients through a bid process on visitors searching for the particular keyword that sends the web page visitor to the originally advertised website. The success of pay per click arbitrage is based upon the idea that the purchaser can resell the traffic gathered for more than the original price of the original pay per click services.
First tier companies using pay per click arbitrage also use this form of paid inclusion as search engine optimization. Google AdWords and Yahoo! Search Marketing are involved in a form of pay per click arbitrage called affiliate arbitrage, which allows participating companies to bid on traffic generated by the keywords provided by these programs. Google AdWords and Yahoo! Search Marketing then have links to their own websites or link directly to a merchant site that has ads for their own programs.
Pay per click arbitrageis not considered a search engine optimization technique since it is a for-profit tool, whereas bidder participation is a search engine optimization technique, as it draws traffic pertaining to certain keywords.
Read What Full Service SEO Clients Say About SEO Firm Brick Marketingdiv>
I would recommend Brick Marketing to anyone looking to enhance their online business
I have been very pleased with the responsiveness, diligent work efforts and creative ideas Brick Marketing has shown me since we started our organic SEO optimization campaign. My account executive has provided great support and has written relevant and timely articles for our website blog. Her willingness to go above and beyond to achieve the best possible results is very evident. I would recommend Brick Marketing to anyone looking to enhance their online business profile.
John V. Donovan, Director of Leasing & Marketing, Devionshire
Brick Marketing is a no nonsense SEO company focused on getting you results. I really appreciate their patience, insight and going the extra mile to help Gold Lasso better understand the intricacies of the SEO discpline and how we can be more successful with our SEO programs. I would recommend Brick Marketing to any of my clients.
We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.
Love working with the team at Brick Marketing! They are always available to answer my questions and assist with any concerns. I am very impressed with their thoroughness and ability to stay organized. Their passion and energy is always shown during conversations on our account.
Corey Savage, CEO, Suncoast Identification Solutions, LLC
I had worked with at least three other SEO companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of SEO. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!
When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results weve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our sites appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.
After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.
I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!
Craig Raubenheimer, President, Roan Solutions, Inc.
Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!
We turned to Brick Marketing to assist in driving traffic to our website and we werent disappointed. The flexible approach of the SEO firm Brick Marketing helped us meet our goals, drive traffic to our website, and increase the number of calls we received regarding our services. Thank you!
Ken Burt, Marketing Manager Affiliated Physicians
When I think of Brick Marketing I think Thank You!!! We had previously used another SEO firm and although I think they were doing their job, it never felt right. But we didnt quite know why. I did a lot of research and was drawn to Brick Marketing because of their customer feedback, white hat philosophy and TRANSPARENCY. Once we started working with Nick I realized that what didnt feel right about our previous SEO company was that everything was veiled in mystery. We never knew what they were doing, why or when.
Nick walked us through the process in detail, answered all of our questions and educated us on what SEO really is and how it works. Not only that, but he and Katherine provided us with a schedule of actionable items that we could follow along with. At no point were we in the dark.
After our excellent success with SEO (regular on first page for important search terms) we enlisted Bricks help in creating and running some Adwords campaigns for us as well. The results have been tremendous! Tim helped us launch a new service and we quickly went from perhaps 1-2 organic search leads a week to 5-8 PER DAY.
Brick has become the trusted and efficient digital marketing department our company needed to get to the next plateau. From SEO, to article writing, to social media and Adwords campaigns they literally do it all for us. And honestly, Brick marketing keeps us on track for our marketing goals, not the other way around. We could not be more pleased with the job Brick is doing for us.
Adam Reed, Foundation Support Specialists
Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. Thats what its all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.
Jeff Nicholson, President Freely Creative, Inc. /
I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what were doing. Brick Marketing is solid when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.
I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, Ive changed organizations and have taken them along with methey are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.
We implemented all the valuable suggestions and together we definitely saw amazing results over time. Other SEO companies may leave you in the dark but Brick Marketing kept us in the loop during the entire time, educating us about ALL the strategies being used that helped propel us forward organically.
Maura Statman, Everyone Loves Buttons Inc. ®
I didnt realize how much we were missing from not having an online presence until I started working with the SEO firm Brick Marketing. The Brick Marketing team took the time to guide us through the SEO process and helped bring our company into the online world. Weve seen unbelievable success with our new website owe much of our online lead generation to Brick Marketings efforts.
George Athanasiadis, CEO, Somerset Industries
I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I dont need to read them. I already know what he does is extremely effective because of all the web requests I get, phone calls from customers when they see their page come up on the first page of Google! I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I dont have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an SEO company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.
When we came to Brick Marketing initially, we had a small subset of challenges we didnt have the bandwidth to tackle in house. Our idea was simply to send out the work and be done with it. A one-shot deal. What we found mid way into the first project, was that Nick Stamoulis and Brick Marketing had a depth of understanding and approach to solving our Search Engine Marketing problems that we had not considered; solutions that dramatically improved our search engine ranking position on terms and improved the overall size of our index listing (by more than 25% in the first two months). In short order we expanded our horizons and enlisted his talents to take on refining and improving ROI on our rather expensive Pay Per Click campaigns, as well as having him consult on microsite projects and blogs. Nick Stamoulis of Brick Marketing helped us understand what works and why, and helping us maintain our dominant position in the SERPs, despite the markets constant resetting and ever-changing drama. I could not have gotten through this year without Brick Marketings assistance and advice. I couldnt give a stronger recommendation; they are simply great!
Connie Childrey, DataDirect Technologies
From the beginning, our new company, AA Global Printing, has provided a superior global service, backed by a solid operations team. What we didnt have were marketing resources to support the growth of our client base and to build a strong online presence. Fortunately, Brick Marketing has given us a structured website development process/solution and a cost effective answer to creating a viable web presence. Moreover, our account rep has been a professional and knowledgeable resource at every turn. Thanks to Nick Stamoulis and the Brick Marketing team, AA Global Printing is marketing with all the right tools ranging from SEO, strong content, a weekly blog, and easy site navigation for our visitors.
Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.
The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.
Lauren LaFronz, Director of Marketing, enChoice, Inc.
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